When Purchases (potentially) Mean Prizes
Blackfoot are participating in Nominet’s ‘Proudly UK’ Promotion. From 3rd October 2011 until 28th November 2011 anyone who registers or renews a UK domain name can enter into a prize draw.
Now it’s obvious that this is an exercise by the registry to promote the purchase of .uk domain names. If you’re a business, individual or organisation in the UK the question of whether to have a .uk domain name is a no brainer but otherwise there are different schools of thought on which domain types (.com, .net ,.co.uk etc) to register and link to your website, ranging from
- the rather unhelpful and often financially impractical defensive stance of “all of them possible”
- to the slightly more nuanced (but just as confusing for the beginner) “only purchase those extensions related to territories you currently trade in or wish to trade in the future”.
Nominet’s own promotional material lists the following argument for .UK, which on the face of it is fairly compelling. In a survey of UK Internet users:
*Domain name industry report 2010: “ When users were asked if they would choose to visit a .uk site over a .com site when presented with a search result, 80% said that they would click on the .uk website”.
I’ve not delved into the report recently, but the cynic in me wonders if in an actual web use test that finding would be backed up by day to day browsing practices.
The Straightforward Business Reason For .UK
The best reason to pick a UK domain name in my opinion may be that they’re the lowest cost domains we sell at £4 a year plus VAT*
Coupled with a Blackfoot ‘Home’ Hosting package at £40.00 per year that’s a cost of £48.00 plus VAT to get an online presence. Even with UK VAT included broken down over a year that’s an equivalent cost of £4.80 a month in total for low cost, high quality, UK based hosting with excellent technical support.
Be pragmatically UK with Blackfoot today.
Order a UK domain | Contact Blackfoot with any queries you may have
* Due to registry restrictions UK domain names can only currently be purchased for a two year period at a cost of £8.00 plus VAT.